How to Win Business with Google AdWords | Online CPD Course
Google AdWords Course | How to Win Business
How to Win Business with Google AdWords
Online CPD Programme 10 hours, Course Fee £89 Study that Fits your Schedule
Google AdWords is the key marketing tool to use if you want your adverts to rank highly in a Google search. So, as well as paying for them, you will also need to maximise your quality score in order to win first place. Moreover, without this, you, therefore, risk losing business so we’re here to help you make your money go further.
The College of Contract Management is committed to your professional development and accordingly, we have created this Google Adwords CPD course to add to your repertoire. Further, the course takes just 10 hours to complete and will be taught through pre-recorded lectures.
Now, this course will ultimately teach you the skills you need to create, develop and optimise a professional Google AdWords campaign that will divert top quality traffic to your website 24/7.
Anyone hoping to become a member of a professional chartered institute needs to build Continuing Professional Development hours. This particular course will provide you with 10 formal CPD hours. Moreover, these break down to 4 CPD hours spent attending your live online lectures and a further 6 hours of independent study using the supplementary reading material we will provide for you.
Finally, once you have completed your 10 CPD hours, we will issue you with an electronic, signed Certificate of Completion that will confirm the CPD hours you’ve obtained. However, this does not require any formal assessment.
Finally, upon completion of this Google AdWords CPD course, you will be able to:
Firstly, set up your Google AdWords account from scratch.
Understand the theory behind competitive online advertising.
Explain what keywords are and use them to your business advantage.
Increase your Quality Score and thereby decrease your cost per click.
Structure and optimise your account, campaigns, ad groups and keywords lists.
Analyse keyword data in Excel to utilise your data’s full potential.
Also, use tools like SEMrush and Optmyzr to automate your optimisation and generate more useful analyses.
Monitor your campaign performance.
Detect problems in your account and resolve them.
Gain a psychological insight into your customer.
Set up conversion tracking.
Track sales, revenue and form submissions using Google AdWords.
Additionally, take advantage of competitor reports and customer data for your campaigns.
Planning Engineer / Consolidated Contractors Company
Excellent course full of real life scenarios from experienced lecturers
Excellent course full of real life scenarios from experienced lecturers. The course covers the basics of planning all the way to conducting and writing delay analysis reports. Highly recommended for those wishing to continue their careers as delays analysts.
Gauteng, South Africa
Will definitely recommend the college and its courses to my friends and peers
Positive feedback only, all materials were clear, the lecturers are all very experienced and skilled. All administrative issues were immediately dealt with and had an overall pleasant experience, thank you! I am generally very happy with the course content, the lecturers and the administration. I look forward to taking future courses with CCM and will definitely recommend the college and its courses to my friends and peers.
Firoz Ahmad Khan
Thank you for giving me the zest to learn new things
I got the chartered membership (MCIOB), and I would like to thank you for your support. To get the chartered membership was challenging for me, but the CCM team were always there supporting me and ready to help. Assessor feedback was excellent. I have not only gained the Chartered membership but also a confidence to appear for better job opportunities. Thank you for giving me the zest to learn new things. I look forward to taking further guidance for another professional membership.
Senior Quantity Surveyor
I will be forever appreciative
After careful consideration on whether to undertake the CIOB professional review direct with the CIOB or go through the College of Contract Management UK I choose the excellent service provided by CCM. My decision was based upon the impressive fact that the CCM has a 100% pass rate in the professional review coaching service. My result supports this fact as I passed on my first attempt. CCM helped me achieve my professional goal for 2020 and for that I will be forever appreciative.
Project Control & Planning Manager
The support and collaborative approach by CCM has made it possible for me
Very often, we take steps towards our desired goal but sometimes we might fail and sometimes we see the bright light of success with the guidance from the right people. The support and collaborative approach by CCM has made it possible for me. The succinct details for the professional review were clearly defined by the institute and I feel it was a value for money. My application has succeeded and finally, I am felicitated with MCIOB. Many thanks to the instructor and Rebecca for being part of my success story.
Fawad Ahmed MCIOB
Very impressive, helpful and highly recommended
College of Contracts management very well organized as an institution, and the courses are well focused. I have been very happy with the service your College offers. In particular, CIOB Professional Review Coaching has been a truly invaluable learning experience for me. I want you to know that I have learnt so much from all your constructive input and guidance throughout sessions. Very impressive, helpful and highly recommended
Muneez Mahmood MCIOB
Technical Manager / AE7-Dubai
I would strongly recommend their services for CIOB PR coaching
College of contract management is a very professional college; I would strongly recommend their services for CIOB-PR coaching. I selected online services during COVID. Their techniques/ slides quality/ webinars assisted me very well to understand competency requirements of CIOB. They were very proactive in their communications and approachable that bonded and helped gain confidence to successfully achieve my MCIOB in the very first attempt. A very big thanks to college and all associated in supporting me achieve prestigious chartered membership.
Construction Program Director
I thoroughly enjoyed the course
I thoroughly enjoyed the course material as it is comprehensive and covers in-depth FIDIC contracts conditions in the Yellow, Silver and Red book latest editions 2017. It is highly recommended that Project Managers, Quantity surveyors as well as Commercial and Contract Managers attend this course to keep abreast of FIDIC contracts development in the industry. The course is presented by an experienced Legal and Claims Consultant to the construction industry.
Senior Quantity Surveyor / Linesight
I would strongly recommend
I would strongly recommend using the services of the College of Contract Management to gain MCIOB status. I found the online seminars very informative and the professionalism of all to be excellent throughout, always responding quickly to any questions that I may have. The review of my submission enabled me to pass at the first instance and also ensured I achieved the certification in a quick timeframe. I am pleased to have achieved the chartership and would use the colleges services again for future courses.
Quantity Surveyor / MPH Technical Services WLL
Thank you CCM!!
I am a very honoured to get my application for MCIOB approved in a very short time and in a single submission. To prepare a Professional Review report meeting the CIOB requirements is a real challenge and with the guidance from CCM lecturers and their internal review process it was done with accuracy. I endorse the CCM's claim of 100% success rate in MCIOB submissions considering the quality of services provided to me and my friends. Thank you CCM!!
I am now a chartered surveyor
I would like to share with you the very happy news that I successfully passed my APC and I am now a chartered surveyor. I wouldn’t have done this achievement without the great APC couching from CCM which helped me a lot and was the reason behind my success. I will definitely recommend your program to all my friends and colleagues. Thank you very much again and I wish all the success to all the other candidates.
Project Quantity Surveyor / Engineering Consultants Group
Thank you for the amazing support
I declare my greatest appreciation to the College of Contract Management as their staff has given me valuable guidance, good practice and advice during the preparation of my Professional report. It was my pleasure to enrol in the coaching service which has helped to achieve my goal to become a Chartered Member in CIOB. Once again thank you for the amazing support.
Area Building Manager / Mitchells & Butlers Plc
I would have no hesitation in recommending CCM
After reviewing many course providers, I chose the College of Contract Management for the MCIOB course. Their communication, delivery of webinars and most importantly the support they provide, both for the exam and subsequent Professional Review service, was fantastic. Even during the Covid--19 lockdown, their ongoing support level never dropped. I would have no hesitation in recommending CCM to anyone wishing to further their qualifications and career’s.
Senior Construction Manager / Urbacon Contracting & Trading
I highly recommend the college
To become a CIOB member you will have demonstrated that you have built professional competence upon a foundation of academic expertise and will give you greater encouragement to acquire more knowledge and enable you to better prove your skills. The college of contract management provided me professional advice to complete my competition report with professional review. I highly recommend the college
Mario O. Tolentino
Quantity Surveyor / HBK Contracting
Claims Preparation and Dispute Management Training Programme
The 4-day training had been very impressive and effective that made me grow personally and professionally, with the presenter being consistent in imparting the information in a manner that all participants are learning and actively participating in all the tasks during the course of the training and I can proudly say that it had exceeded my expectation. Many thanks to our course presenter for being very approachable and kind.
Biju Jacob MCIOB
Sr. Project Control Specialist / Qatar Kentz W.L.L
It is with great pleasure
I announce my greatest appreciation to the College of Contract Management, during the preparation of Professional Report, CCM teacher and staff gave me the valuable guidance and advice which helped to achieve my determined goal for the year. One of my ambitions to become Chartered Member in CIOB, the milestone achieved. Once again thank you for amazing help!
Michael J Cullen
Technical Manager / KEEBS / WK Plasterers Ltd
I would highly recommend the college
I was very apprehensive prior to starting the course, not knowing what to expect, but from the first online lecture I was made to feel part of the class. The structure of the lectures are easy to follow and enable full interaction. The lecturers are all very helpful, providing guidance and direction where needed along with very descriptive explanations of all aspects being studied. Discussions throughout each lecture helped me to understand and retain what was being taught. A very big thank you to the College and all involved who helped me achieve a Distinction in the Chartered Membership Programme.
Kingsley Okoro MCIOB
Quantity Surveyor / Galfar Al Misnad Engineering & Contracting W.L.
CIOB Chartered Membership
Producing a good professional review report that meets the requirements and standard for chartered membership of CIOB can be quite challenging. However, with the professional advice of College of Contract Management, I was able to write a good professional review report that earned me my MCIOB in a single submission. I strongly recommend the College to whoever that is seeking to achieve chartered membership.
Michael Whittington MCIOB
Building Surveyor / Peabody Trust
Support from the college was first class
Thanks for providing an excellent service, the support from the College of Contract Management was first class. I also found the online webinars very informative and useful. I have already recommended the College of Contract Management to my fellow work colleagues, who are now looking at becoming MCIOB !!!.
Senior Quantity Surveyor / AKTOR
I would recommend the college and the CMP course
Before joining the lectures I had my unknown fears that how would I understand the subject and study materials because of online lectures. But really I appreciate the lecturers who made lectures so descriptive, explanatory and to easily understand. During the lecture I like one thing most that after explaining each topic they put a question for us to know our concentration and understanding towards the lecture. I would recommend the college and the Chartered Membership Programme.