Develop your practical skills to create and optimise Google AdWords campaigns that drive quality traffic, generate leads, and help your business grow.
Overview of the Google AdWords Course
This Google AdWords course will introduce the key marketing tool that you can use if you want your adverts to rank highly in a Google search. There will be skills that you need to develop to optimise a professional ad campaign that will divert top-quality traffic to your website 24/7.
The College of Contract Management is committed to your professional development in this digital advertising field. Further, this programme will take just 4 hours to complete and will be taught through pre-recorded lectures. Therefore, we have created this Google AdWords CPD to help you achieve your business goals easily.
Why Should You Choose This Google AdWords Course?
This Google AdWords course is aimed at professionals looking to increase their knowledge of digital and search engine marketing. Learners will develop their ability to set up, manage, and optimise Google AdWords campaigns. Why choose this course at the College of Contract Management? Here’s the reason:
- Learn the basics of Google AdWords to assist you in your digital marketing, advertising campaigns, and also for your search engine optimisation efforts.
- A fully online home study mode for professionals who want to develop their skills while working.
- Dynamic CPD programme to gain practical advertising knowledge, campaign strategies, and real-world application
- Familiarise yourself with the key aspects like keyword research, ad creation, campaign optimisation, conversion tracking and performance measurement, cost-per-click, and impressions.
- Great for Digital Marketers, Small Business Owners, Entrepreneurs and anyone looking to take their digital advertising to the next level.
- Develop your skills in digital marketing, internet advertising, and e-commerce.
Course Snapshot of the Google AdWords Course
| Level | CPD |
| Duration | 1 -4 Hours |
| Format | Online / Self-paced |
| Certification | Google AdWords Course |
| Start Date | Immediate Access |
| Full Prcie | £89 |
Real-World Applications of the Google AdWords Course
This Google AdWords CPD helps learners apply their knowledge of online advertising to practical marketing activities. Learners will know how to:
- Research keywords and select relevant audiences.
- Review campaign data to identify ranking keywords.
- Analyse advertising costs and conversion data.
Common Challenges Addressed Through This Google AdWords Course
While doing a digital marketing campaign, it is not just the traffic or rankings that need to be prioritised. Marketers should also have an understanding of the challenges that might come across during the campaign. This course helps you identify and work on some of the common challenges that otherwise would be overwhelming to deal with during a real campaign.
- Choosing the right keywords and reaching the right target audience.
- Writing ads that people actually click, and knowing if the ads are actually working.
- Competing with businesses that have bigger budgets.
Learning Outcomes of the Google AdWords Course
On completing this Google AdWords CPD, learners will be able to:
- Understand the basics of online advertising and Google AdWords campaigns.
- Create and optimise campaigns and keyword lists with efficiency.
- Use methods of optimisation to make ads more effective.
- Use tools like SEMrush and Optmyzr to help make decisions on ad campaigns.
Course Content of the Google AdWords Course
In this Google AdWords CPD, there is only one module for you to learn. There are 3 main themes that you will study while taking this programme. Below are some more explanations you can read.
Who Should Take this Google AdWords Course?
People who want to know more and improve their digital marketing basics should take this Google AdWords CPD. The people who should take this course are:
- Anyone starting a career in digital marketing.
- Students or beginners who want to learn online advertising.
- Digital marketers who want to boost their digital marketing skills.
- Business owners who want to increase their brand visibility.
Career Pathways Supported by the Google AdWords Course
The skills you learn on this Google AdWords CPD with The CCM support learners in building the relevant knowledge in digital marketing and online advertising roles. These skills can also be very useful for those who are looking to improve their current competencies, or progress internally within their current roles. Below is the list of roles in which you will be able to apply your learnings effectively:
| Position | Job Description | Average Annual Salary (UK) |
|---|---|---|
| Digital Marketing Executive | Supports online marketing campaigns to improve brand awareness. | £27,000–£38,000 |
| PPC Specialist | Conducts keyword research to improve advertising performance. | £30,000–£45,000 |
| Digital Marketing Assistant | Entry-level role supporting digital campaigns, including paid advertising. | £24,000–£30,000 |
Note: The salary ranges above are subjective, and they may vary depending on location, employer, or project size, and the level of responsibilities.
Entry Requirements for the Google AdWords Course
If you want to improve your digital marketing skills, this Google AdWords CPD is good for you. You don't need any prior knowledge in marketing to sign up. All you need is some basic English skills to understand the course. The entry requirements for this course are:
- Be at least 18 years old.
- Have some basic English language skills to understand course materials.
Delivery, Duration, and Assessment of the Google AdWords Course
| Delivery You will be granted access through Moodle, the College’s student portal, once you have made your payment. On this site, you can freely access the Google AdWords CPD course. Moreover, you can get the materials to study more about tracking sales and ad revenue, which will be important when it comes to building a business. | Duration This particular course will provide you with 4 formal CPD hours. Once you have completed these hours, the College will issue you an electronic, signed Certificate of Completion that will confirm the hours you’ve obtained. | Assessment The CPD course will not require any exams that you need to complete. Instead, there will be assignment tests to evaluate whether you understand the key modules of using Google AdWords. |
Frequently Asked Questions About the Google AdWords Course
| Q1. Do I need a live ad budget to take this course? No, you don’t need a Google Ads account or an advertising budget to do the course. The lessons include campaign structures, keyword strategies, and optimisation techniques. |
| Q2. Does this course cover Google Shopping Ads and YouTube Ads? No, it does not include Google Shopping and YouTube ads. In this course, you will learn about Google Search campaigns, keywords, text ads, and the basics of creating successful search ad campaigns. |
| Q3. Are subscriptions to SEMrush and Optmyzr included? No, subscriptions do not include third-party tools. However, learners can still use the core optimisation techniques with the available Google advertising tools. |
| Q4. Do I need marketing experience? No, you can take this Google AdWords CPD even if you don’t have any marketing experience. Anyone from beginners to professionals can sign up to improve their digital marketing skills. |
| Q5. Is there ever a time I have to be in a live class? No, it's an online course. Lessons are recorded. This enables the learners to access the materials and complete their studies at a time of their convenience. |
| Q6. What if I need to retake the assignment tests? If learners do not pass the assignment tests on the first attempt, they can retake them via the Moodle portal. Students are free to access the materials in the online learning portal to learn the material until they understand. |
| Q7. Is the course for the UK market only or can it be used anywhere? No, it is not UK-specific. The courses are internationally relevant as Google AdWords uses similar campaign structures, bidding principles, and optimisation methods in different markets. |
| Q8. Do I need to download software onto my computer? No, you do not need any other software. Google AdWords and Moodle are both cloud-based applications that can be accessed from any standard web browser without the need for installation. |
| Q9. How long does it take to finish Google AdWords CPD? This Google AdWords CPD is roughly 4 formal CPD hours of learning. The course is pre-recorded, and learners can work through the online materials at their own pace. |
| Q10. After I finish the Google AdWords CPD, will I receive a certificate? Yes. After completing the required CPD hours, learners will be issued an electronic, signed Certificate of Completion, verifying participation and completed learning hours. |
| Q11. What are the topics covered in this Google AdWords CPD? In this course, you will learn many important topics of Google advertising. Topics include keyword research, setting up your campaigns, writing ad copy, optimising landing pages, and analysing your advertising performance data. |
| Q12. How is Google AdWords CPD assessed? There are no formal examinations for this course. Students are given assignments related to Google AdWords concepts to gauge their understanding of digital marketing. |
| Get Started Sign Up Now For the Google AdWords Course with thE College of Contract Management Start learning today — enrol online now. |