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College of Contract Management United Kingdom
College of Contract Management
United Kingdom

How to Win Business with Google AdWords | Online CPD Course

Google AdWords Course | How to Win Business

Google AdWords to win Business

How to Win Business with Google AdWords 

Google AdWords to win Business

Online CPD Programme
10 hours, Course Fee £89
Study that Fits your Schedule

Introduction

Google AdWords is the key marketing tool to use if you want your adverts to rank highly in a Google search. So, as well as paying for them, you will also need to maximise your quality score in order to win first place. Moreover, without this, you, therefore, risk losing business so we’re here to help you make your money go further.

The College of Contract Management is committed to your professional development and accordingly, we have created this Google Adwords CPD course to add to your repertoire. Further, the course takes just 10 hours to complete and will be taught through pre-recorded lectures.

Now, this course will ultimately teach you the skills you need to create, develop and optimise a professional Google AdWords campaign that will divert top quality traffic to your website 24/7.

CPD Hours

Anyone hoping to become a member of a professional chartered institute needs to build Continuing Professional Development hours. This particular course will provide you with 10 formal CPD hours. Moreover, these break down to 4 CPD hours spent attending your live online lectures and a further 6 hours of independent study using the supplementary reading material we will provide for you.

Finally, once you have completed your 10 CPD hours, we will issue you with an electronic, signed Certificate of Completion that will confirm the CPD hours you’ve obtained. However, this does not require any formal assessment.

Learning Outcomes

Finally, upon completion of this Google AdWords CPD course, you will be able to:

  • Firstly, set up your Google AdWords account from scratch.
  • Understand the theory behind competitive online advertising.
  • Explain what keywords are and use them to your business advantage.
  • Increase your Quality Score and thereby decrease your cost per click.
  • Structure and optimise your account, campaigns, ad groups and keywords lists.
  • Analyse keyword data in Excel to utilise your data’s full potential.
  • Also, use tools like SEMrush and Optmyzr to automate your optimisation and generate more useful analyses.
  • Monitor your campaign performance.
  • Detect problems in your account and resolve them.
  • Gain a psychological insight into your customer.
  • Set up conversion tracking.
  • Track sales, revenue and form submissions using Google AdWords.
  • Additionally, take advantage of competitor reports and customer data for your campaigns.
  • Write and A/B test your ads.

Head of Admissions

Rebecca Reid
Tel: +44 (0) 1420 481681 Ext 206
Email: rebecca@theccm.co.uk

Ohnmar Thaung Tin
Founder and Managing Director / SQS- Engineering Vocational Training School

Excellent lecturers and perfect teaching methods

CCM is an online College that is very helpful to achieve professional growth and success through effective techniques. Thanks to excellent lecturers and perfect teaching methods, I have gained valuable knowledge in my career and all courses have contributed to my professionalism better than ever. As for me, I am the Managing Director at QS Company, able to share my academic knowledge and technology in my field of work. Especially after the Covid 19 pandemic and the global crisis, there are too many disputes and problems for Claims in the parties involved in the Construction Industry. Thanks to the academic knowledge in the CCM course I can make perfect solutions with good results. Although CCM Lectures are online courses; we can learn as an in person class with live stream section. The CCM department is knowledgeable in very effectively using the online nature and techniques of the program and every team member always provides a promotional response. I have achieved Dip in PPM, Pro Dip in FIDIC and Certificate in Claims Preparation and Dispute Management  from CCM. Thanks much to all of the CCM team and lectures, I Wish the CCM great success.

Daniel Woolley

Recommend this Route

I have been delighted with the level of service and professionalism received from the CCM and I would recommend this route to Chartership to others who are considering gaining membership through CIOB. This route cuts out the need to rely on colleagues and peers for support and if you are willing to put in the work, you can really gain membership in as little as 2-4 months.

Imran Shaikh Iqbal
European Business Centre

In a forensic delay analysis course, participants learn how to analyze delays in construction projects and determine the cause and effect of those delays. Testimony in such a course may involve presenting a case study where a delay occurred in a construction project and explaining how the delay was analyzed and resolved. In addition, cover the legal aspects of delay analysis, including the role of delay analysis in resolving disputes between parties involved in a construction project. Participants may also learn about best practices for conducting a forensic delay analysis and how to present their findings in a clear and concise manner. Overall, the goal for a forensic delay analysis course is to demonstrate a comprehensive understanding of the process of analyzing delays in construction projects and to provide practical skills for conducting such analysis in real-world scenarios.

Ahmed Mohamed Elassar
Contract Administrator / Qatar University

Highly Recommend the Course

I have benefitted from the course by correcting some significant concepts about the construction industry. Learning how to achieve successful project management for the benefit of all project parties, preserving rights and avoiding disputes where possible to consolidate good relations that help develop business internationally. I highly recommend the course for persons who work in construction projects.

Dr. Ghulam Murtuza Qureshi
Operation’s Manager & Clinical Governance and Quality Lead / Royal National Orthopaedic Hospital

I have been able to apply my new skills and knowledge in my current role

I am proud to be able to provide a testimony for my successful completion of the Chartered Management Institute (CMI) Level 7 Strategic Management and Leadership Practice course. This qualification has allowed me to develop my knowledge and understanding of business strategy, leadership and management techniques to a higher and more advanced level. Through this course I have been able to develop my ability to think strategically, use effective decision-making techniques, and understand the challenges that leaders and senior managers face in the modern business world. I have been able to apply my new skills and knowledge in my current role, which has enabled me to contribute significantly to the success of the organisation. I have been able to identify opportunities for improvement and develop plans to help the organisation reach its goals.

Feras Nakeshbandy
Senior Planning Engineer / Khatib & Alami

I advise people interested in studying delay analysis to attend this course

It was a nice experience; I advise people interested in studying delay analysis to attend this course for the following reasons: Competitive price, qualified trainers, distinguished lecturers with practical experience, and proactive course administrator, in addition to flexibility in attending lectures

Rosa Santos
Small Works Commercial Manager / J&J Fire Engineering

Rosa Santos

I really enjoyed this course and the overall information and support is really good. I could do it on my own time and be able to work and have a family life, which sometimes is not easy but so worth it. Specially now that I have finished it. This course gave me so much insight that I was able to put in to practice straight away.

Ankon Raj Sarkar
Infra Interface Engineer / Alstom Transport SA

My experience was truly amazing

My experience was truly amazing. I have learned professional templates and processes for applying my subject knowledge and work experience. This course is truly exciting and assisting, which gives the opportunity to know the construction industry in standard process-oriented way. Before this course I had bits and pieces construction knowledge, however upon completion of this course I have now solid knowledge which can be implemented in my future endeavours. Course administrator and assessors were knowledgeable and supportive which made the course more attractive.

Ahmad EL Hassan
Wastewater Process Engineer / Public Works Authority PWA

Just superb!

The content & the depth of the course material, the knowledge of the lecturers & the way Moodle is set up, is just superb!  For a working person like myself, I could access Moodle with the lectures any time. I could even choose from the recorded lectures of previous seasons’ modules or go with the live lectures. The material in each module is holistic. There is adequate reference and links to books, articles, design codes…etc. The lecturers were easily accessible. The assignments were prepared in a manner that served to test the understanding of concepts as well as a recap of the course material.

Zahid Ayub
Contracts Manager / Descon Engineering

The course is great for practicing professionals

The Contract Management course was suitable for me to compile my practical knowledge and structuring them to use effectively as flaws and doubts prevailing are eliminated after this study. This course covers knowledgeable material and individual can develop employable skill and having bright chances to be employed. The course is great for practicing professionals who acquired practical knowledge but lack theoretical understanding and require certification of their skills which is formally endorsed by CIArb.

Ahamed Zumail
Project Planning & Controls Lead / Granada Europe Engineering Construction LLC

Thank you so much CCM

Thank you so much CCM for providing such amazing lectures and discussions. I really enjoyed the lectures and was excited to attend every lectures. I would like to thank our lecturers for their passion and all the depth and application they go into with the topics. I greatly appreciate the assistance provide by the CCM throughout the course.

Mohammed Magdy Mohammed Lotfy
Senior Planning Engineer / Mott MacDonald

It was a wonderful and enjoyable study experience

It was a wonderful and enjoyable study experience that lasted for one year with the College of Contract Management. I hope to benefit from other courses in the near future due to the great benefit provided by the college as well as the flexibility provided by the method of study that suits most professionals.

Hady Berjaoui
Planning Engineer / Consolidated Contractors Company

Excellent course full of real life scenarios from experienced lecturers

Excellent course full of real life scenarios from experienced lecturers. The course covers the basics of planning all the way to conducting and writing delay analysis reports. Highly recommended for those wishing to continue their careers as delays analysts.

Andries Pelser
Schedule Analyst

Will definitely recommend the college and its courses to my friends and peers

Positive feedback only, all materials were clear, the lecturers are all very experienced and skilled. All administrative issues were immediately dealt with and had an overall pleasant experience, thank you! I am generally very happy with the course content, the lecturers and the administration. I look forward to taking future courses with CCM and will definitely recommend the college and its courses to my friends and peers.

Firoz Ahmad Khan
Quantity Surveyor

Thank you for giving me the zest to learn new things

I got the chartered membership (MCIOB), and I would like to thank you for your support. To get the chartered membership was challenging for me, but the CCM team were always there supporting me and ready to help. Assessor feedback was excellent. I have not only gained the Chartered membership but also a confidence to appear for better job opportunities. Thank you for giving me the zest to learn new things. I look forward to taking further guidance for another professional membership.

Mark Nelson
Senior Quantity Surveyor

I will be forever appreciative

After careful consideration on whether to undertake the CIOB professional review direct with the CIOB or go through the College of Contract Management UK I choose the excellent service provided by CCM. My decision was based upon the impressive fact that the CCM has a 100% pass rate in the professional review coaching service. My result supports this fact as I passed on my first attempt. CCM helped me achieve my professional goal for 2020 and for that I will be forever appreciative.

Shahab Ahmad
Project Control & Planning Manager

The support and collaborative approach by CCM has made it possible for me

Very often, we take steps towards our desired goal but sometimes we might fail and sometimes we see the bright light of success with the guidance from the right people. The support and collaborative approach by CCM has made it possible for me. The succinct details for the professional review were clearly defined by the institute and I feel it was a value for money. My application has succeeded and finally, I am felicitated with MCIOB. Many thanks to the instructor and Rebecca for being part of my success story.

Fawad Ahmed MCIOB
Planning Manager

Very impressive, helpful and highly recommended

College of Contracts management very well organized as an institution, and the courses are well focused. I have been very happy with the service your College offers. In particular, CIOB Professional Review Coaching has been a truly invaluable learning experience for me. I want you to know that I have learnt so much from all your constructive input and guidance throughout sessions. Very impressive, helpful and highly recommended

Muneez Mahmood MCIOB
Technical Manager / AE7-Dubai

I would strongly recommend their services for CIOB PR coaching

College of contract management is a very professional college; I would strongly recommend their services for CIOB-PR coaching. I selected online services during COVID. Their techniques/ slides quality/ webinars assisted me very well to understand competency requirements of CIOB. They were very proactive in their communications and approachable that bonded and helped gain confidence to successfully achieve my MCIOB in the very first attempt. A very big thanks to college and all associated in supporting me achieve prestigious chartered membership.

Wael Samain
Construction Program Director

I thoroughly enjoyed the course

I thoroughly enjoyed the course material as it is comprehensive and covers in-depth FIDIC contracts conditions in the  Yellow, Silver and Red book latest editions 2017.  It is highly recommended that Project Managers, Quantity surveyors as well as Commercial and Contract Managers attend this course to keep abreast of FIDIC contracts development in the industry. The course is presented by an experienced Legal and Claims Consultant to the construction industry.

claims course
Daniel Polgar
Senior Quantity Surveyor / Linesight

I would strongly recommend

I would strongly recommend using the services of the College of Contract Management to gain MCIOB status. I found the online seminars very informative and the professionalism of all to be excellent throughout, always responding quickly to any questions that I may have. The review of my submission enabled me to pass at the first instance and also ensured I achieved the certification in a quick timeframe. I am pleased to have achieved the chartership and would use the colleges services again for future courses.

claims-testimonial
Asif Kader
Quantity Surveyor / MPH Technical Services WLL

Thank you CCM!!

I am a very honoured to get my application for MCIOB approved in a very short time and in a single submission. To prepare a Professional Review report meeting the CIOB requirements is a real challenge and with the guidance from CCM lecturers and their internal review process it was done with accuracy. I endorse the CCM's claim of 100% success rate in MCIOB submissions considering the quality of services provided to me and my friends. Thank you CCM!!

quantity-surveying
Dina Mohamed

I am now a chartered surveyor

I would like to share with you the very happy news that I successfully passed my APC and I am now a chartered surveyor. I wouldn’t have done this achievement without the great APC couching from CCM which helped me a lot and was the reason behind my success. I will definitely recommend your program to all my friends and colleagues. Thank you very much again and I wish all the success to all the other candidates.

chartered
Nancy Khalifa
Project Quantity Surveyor / Engineering Consultants Group

Thank you for the amazing support

I declare my greatest appreciation to the College of Contract Management as their staff has given me valuable guidance, good practice and advice during the preparation of my Professional report. It was my pleasure to enrol in the coaching service which has helped to achieve my goal to become a Chartered Member in CIOB. Once again thank you for the amazing support.

mciob
Patrick Murphy
Area Building Manager / Mitchells & Butlers Plc

I would have no hesitation in recommending CCM

After reviewing many course providers, I chose the College of Contract Management for the MCIOB course. Their communication, delivery of webinars and most importantly the support they provide, both for the exam and subsequent Professional Review service, was fantastic. Even during the Covid--19 lockdown, their ongoing support level never dropped. I would have no hesitation in recommending CCM to anyone wishing to further their qualifications and career’s.

ciob-pr
Omar Awata
Senior Construction Manager / Urbacon Contracting & Trading

I highly recommend the college

To become a CIOB member you will have demonstrated that you have built professional competence upon a foundation of academic expertise and will give you greater encouragement to acquire more knowledge and enable you to better prove your skills. The college of contract management provided me professional advice to complete my competition report with professional review. I highly recommend the college

Claims-Preparation-Course
Mario O. Tolentino
Quantity Surveyor / HBK Contracting

Claims Preparation and Dispute Management Training Programme

The 4-day training had been very impressive and effective that made me grow personally and professionally, with the presenter being consistent in imparting the information in a manner that all participants are learning and actively participating in all the tasks during the course of the training and I can proudly say that it had exceeded my expectation. Many thanks to our course presenter for being very approachable and kind.

Claims-Preparation-Course
Biju Jacob MCIOB
Sr. Project Control Specialist / Qatar Kentz W.L.L

It is with great pleasure

I announce my greatest appreciation to the College of Contract Management, during the preparation of  Professional  Report, CCM teacher and staff gave me the valuable guidance and advice which helped to achieve my determined goal for the year. One of my ambitions to become Chartered Member in CIOB, the milestone achieved.  Once again thank you for amazing help!

MCIOB
Michael J Cullen
Technical Manager / KEEBS / WK Plasterers Ltd

I would highly recommend the college

I was very apprehensive prior to starting the course, not knowing what to expect, but from the first online lecture I was made to feel part of the class. The structure of the lectures are easy to follow and enable full interaction. The lecturers are all very helpful, providing guidance and direction where needed along with very descriptive explanations of all aspects being studied. Discussions throughout each lecture helped me to understand and retain what was being taught. A very big thank you to the College and all involved who helped me achieve a Distinction in the Chartered Membership Programme.

MCIOB
Kingsley Okoro MCIOB
Quantity Surveyor / Galfar Al Misnad Engineering & Contracting W.L.

CIOB Chartered Membership

Producing a good professional review report that meets the requirements and standard for chartered membership of CIOB can be quite challenging. However, with the professional advice of College of Contract Management, I was able to write a good professional review report that earned me my MCIOB in a single submission. I strongly recommend the College to whoever that is seeking to achieve chartered membership.

MCIOB
Michael Whittington MCIOB
Building Surveyor / Peabody Trust

Support from the college was first class

Thanks for providing an excellent service, the support from the College of Contract Management was first class.  I also found the online webinars very informative and useful. I have already recommended the College of Contract Management to my fellow work colleagues, who are now looking at becoming MCIOB !!!.

MCIOB
Sajid Husain
Senior Quantity Surveyor / AKTOR

I would recommend the college and the CMP course

Before joining the lectures I had my unknown fears that how would I understand the subject and study materials because of online lectures. But really I appreciate the lecturers who made lectures so descriptive, explanatory and to easily understand. During the lecture I like one thing most that after explaining each topic they put a question for us to know our concentration and understanding towards the lecture. I would recommend the college and the Chartered Membership Programme.

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