Leverage the marketing strategy to drive business success and turn marketing insight into a lasting competitive advantage.
Overview of the Qualifi Level 7 Diploma in Strategic Marketing
The Qualifi Level 7 Diploma in Strategic Marketing teaches learners to create a strategic advantage in marketing and branding. It is designed for professionals who want to move from daily marketing end-to-end to making strategic decisions that keep an organisation competitive and develop a business growth strategy.
In this course, students will learn fundamental concepts of strategic marketing in depth, from marketing planning and consumer behaviour to digital and social media strategy. These are the beginnings before progressing to brand management and a self-directed marketing research project. Students will also work through practical, real-time marketing activities throughout the course.
This qualification equips learners with skills applicable in the real world for planning campaigns, managing brands and interpreting market data, preparing them to take up strategic marketing roles in organisations.
Reasons to Take the Qualifi Level 7 Diploma in Strategic Marketing
Competition is increasing in every industry, and the demand for marketers who can think and act strategically has increased. The college is dedicated to providing learners with professional skills and knowledge to enhance their capabilities to assume more strategic roles in relevant industries. These are the reasons why you should take this course:
- Learn strategic marketing analysis, brand management and digital marketing planning.
- Gain practical experience in applying marketing research and consumer behaviour insight to real business situations.
- Create improved career opportunities in Marketing, Branding and Communications.
- This is an online learning course; you can complete the lessons of the course at home without disrupting your daily productivity.
Course Snapshot of the Qualifi Level 7 Diploma in Strategic Marketing
| Duration | 12 months |
| Format | Online/Self-paced |
| Level | Level 7 |
| Start Date | Immediate access |
| Awarding Body | Qualifi, a leading awarding organisation that certifies diplomas to meet the standards in certain areas. |
| Full Price | £2,299.00 |
| Subscription Fee | £430.00 single sign-up fee plus the first direct debit of £430.00, followed by £430.00 per month for six months |
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Practical Skills Developed Through the Qualifi Level 7 Diploma in Strategic Marketing
Course lectures assist learners in comprehending the material through the use of real case studies and practical marketing activities. When you get into a real-world situation, you can use the following skills you have learned in the course. Below are some of the scenarios where you will be using the knowledge gained from this course:
- Evaluate the role of marketing and its contribution to the success of an organisation.
- Develop a marketing plan to support corporate objectives for long-term growth and development.
- Use knowledge of customer behaviour and digital marketing tools to develop better customer relationships.
- Design and lead a brand strategy that delivers long-term brand equity.
Learning Outcomes of the Qualifi Level 7 Diploma in Strategic Marketing
QUALIFI Level 7 Diploma in Strategic Marketing will help learners to:
- Build a strong foundation in strategic marketing to define and apply it in practice within the industry.
- Develop the ability to apply analytical skills and problem-solving skills in a marketing context to support business objectives.
- Evaluate frameworks of strategic marketing thoroughly, including consumer behavior and brand management.
- Understand the practical value of marketing frameworks in any business situation.
- Assess market-sourced data to evaluate strategy resulting in better business outcomes.
- Develop a creative approach to product and consumer to support business strategy.
Real-World Marketing Challenges Addressed by the Qualifi Level 7 Diploma in Strategic Marketing
Learners might face common challenges within the marketing industry. By equipping them with knowledge and practical skills from this course, they would be able to face these challenges more effectively, such as:
- Rapidly changing consumer behavior across various platforms.
- Building and keeping the brand competitive in the market.
- Integrating digital and social media strategy with wider business objectives.
- Limited resources in the market for making quick decisions towards the business objectives.
- Combining market behavior and business objectives
- Customer relationship management and retention in a more digital world
- How to address current and emerging marketing challenges as the markets evolve
- Creativity and innovation paired with measurable business results.
Course Content of the Qualifi Level 7 Diploma in Strategic Marketing
The Qualifi Level 7 Diploma in Strategic Marketing is designed for individuals with prior experience in the marketing industry. This course uses real-world case studies, and learners will learn from relevant experts and lectures with years of experience within the strategic marketing industry.
Download the syllabus of the Qualifi Level 7 Diploma in Strategic Marketing →
The first module develops students’ understanding of strategic marketing, market analysis, customer behaviour, and the factors that influence business performance. Students will also apply marketing principles to develop effective strategies covering market positioning, customer growth, product or service development, pricing, distribution, and integrated marketing communications across different industries.
This module aims to increase the student’s practical understanding of customer behaviour and its impact on marketing decisions in B2C, B2B and C2C markets. Students will learn how to use digital platforms and performance indicators to understand what customers are saying, improve customer experience and relationships, and develop effective communication strategies.
With this module, students will be taught how to use digital technology, e-commerce, consumer engagement, cross-channel data, online presence, and performance measurement to create more successful and measurable digital marketing campaigns.
This module builds on students’ understanding of strategic marketing in evolving company environments and competitive marketplaces. Students will learn to use the correct goals, marketing techniques and performance measures to examine both internal and external problems, link marketing to business management strategy, position a product or service in the market and create targeted marketing plans.
This module develops students’ understanding of the principles that support brand development, positioning, reputation, and brand equity. Students will learn to apply branding strategies that align with organisational identity, respond to market challenges, support long-term brand growth, and measure brand performance through appropriate marketing activities and metrics.
The final module will assist students in planning and conducting structured research relevant to business and marketing objectives. Students will learn to identify research problems and objectives, review relevant literature, select and justify appropriate methodologies, and apply quantitative and qualitative techniques to generate meaningful findings to support business development and make strategic decisions.
Who Should Take the Qualifi Level 7 Diploma in Strategic Marketing?
The Qualifi Level 7 Diploma in Strategic Marketing course will be useful for:
- Marketing professionals with relevant prior experience seeking to move into strategic or senior marketing roles.
- Workers in related industries wanting to enhance skills for better job opportunities and career development.
- Individuals who wish to progress to the top-up university route towards a master’s degree.
Career Opportunities Supported by the Qualifi Level 7 Diploma in Strategic Marketing
Higher positions in the strategic marketing industry need longer experience and more advanced skills. This course is built to support your preparation for career development by gaining relevant skills and practical knowledge in the course. Below are the roles in which the knowledge gained from this course can support your day-to-day responsibilities.
| Roles | Job Description | Average Annual Salary (UK) |
|---|---|---|
| Market Research Analyst | Collects and interprets information on customers, competitors and the market to determine what people want and converts that information into useful information for making decisions about products. | £32,000 – £45,000 |
| Marketing Manager | Develops and implements a marketing plan. Directs the marketing team and budget to meet the company’s objectives. | £45,000 – £58,000 |
| Advertising Manager | Researches and thinks about campaigns on different platforms to make your brand stand out in the market and reach the right people. | £45,000 – £65,000 |
| Brand Manager | Develops and protects brand reputation, positioning and equity across product lines and campaigns. | £48,000 – £58,000 |
| Digital Marketing Manager | Runs online marketing efforts, manages digital campaigns, and tracks performance indicators across platforms based on analytics. | £50,000 – £65,000 |
| Product Manager | Creates strategy and roadmap for product to be placed in the market and prioritises features based on consumer demand. | £55,000 – £80,000 |
Note: The salary ranges may vary depending on location, employer, or project size, and the level of responsibilities.
Entry Requirements for the Qualifi Level 7 Diploma in Strategic Marketing course
Since this course is designed for individuals who have a foundation of relevant academic or professional experience, learners are required to:
- Learners must be aged 21 or over.
- Hold at least a Level 6 qualification or a bachelor’s degree.
- International applicants whose first language is not English must achieve a minimum IELTS score of 6.0.
Delivery, Duration, and Assessment of the Qualifi Level 7 Diploma in Strategic Marketing
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Delivery The course is delivered fully online through a learning platform called Moodle. Since this is online, it allows students to learn at their own pace, adjusting to their schedule without interfering with their existing schedule and daily productivity. |
Duration The Qualifi Level 7 Diploma in Strategic Marketing carries 120 credits across six units. Each unit has 100 guided learning hours, giving a total of 600 guided learning hours. Most centres structure delivery over around 12 months, though this is self-paced and depends on the students’ flexibility to complete all six modules. |
Assessment After each of the six modules, the students are required to complete an online assessment submitted via Moodle. After completing the course, the students will be awarded a certificate of completion. |
Frequently Asked Questions about the Qualifi Level 7 Diploma in Strategic Marketing
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Q1. What is the Qualifi Level 7 Diploma in Strategic Marketing? This Qualifi Level 7 Diploma in Strategic Marketing is designed to develop the advanced skills of marketing professionals to plan, implement and evaluate strategic marketing, branding and digital marketing decisions. |
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Q2. How is the course assessed? Each of the six units is assessed through written assignments marked internally by the approved centre and externally moderated by Qualifi. There are no timed exams; grading is pass/fail, based on meeting all learning outcomes for each unit. |
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Q3. What are the eligibility criteria to join this course? Applicants must be 21 or over and hold a Level 6 qualification or a first degree to join the course. Students from outside the UK will need to show evidence of English proficiency, i.e., an IELTS score of 6.0 minimum |
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Q4. Do I have to have a marketing background to take the course? Not quite. Entry is based on holding a Level 6 qualification or first degree rather than a specific marketing background, though prior exposure to business or marketing will help you get more out of the course. |
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Q5. Is Qualifi a recognised awarding body in the UK? Yes. Qualifi is regulated by Ofqual, the UK’s qualifications regulator. That said, UK employers will typically be the most familiar with the qualification. |
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Q6. What will I actually study on this course? The diploma is built around six units: principles of marketing, consumer behaviour, digital and social media marketing, strategic marketing, brand management, and a final marketing research project. |
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Q7. Who is this programme for in terms of career? This programme is designed to help students gain more skills and support career opportunities in roles such as market research analyst or brand manager. However, filling those kinds of positions requires a stronger understanding and more experience. |
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Q8. How is this diploma different from an MBA? This diploma is more focused on strategic marketing than a general MBA, which is more focused on general business management. It’s assessed by coursework, not a dissertation, and may provide a progression route to a relevant master’s programme, subject to the university’s entry requirements. |
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Q9. Can I study this course part-time or while I am working? Yes, this course at the CCM is conducted fully online. This allows you to study the course according to your flexibility and is designed to fit around your working hours. |
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Q10. How long does it take to complete the Qualifi Level 7 Diploma in Strategic Marketing? The majority of students complete the entire program in 12 months and 6 modules, but the pace is ultimately determined by how quickly you work through the independent online material. |
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Get Started Sign Up Now for the Qualifi Level 7 Diploma in Strategic Marketing with the College of Contract Management Start learning today — enrol online now. |































